What We’re Doing

2015 BUY LOCAL Campaign Schedule

BUY LOCAL Advertising, Local Radio & Central VA HOME Magazine
WSET’s Living in the Heart of Virginia (2 segments with local businesses, to date)

2014 BUY LOCAL Campaign Schedule

April – BUY LOCAL Awareness Month, Ads on local radio stations
to be continued throughout the year
WSET’s Living in the Heart of Virginia (3 segments with local businesses)
July – Where’s Waldo BUY LOCAL initiative
Sept – New T-Shirt Campaign unveiled
Nov – Small Business Saturday
Nov-Dec  “Shift Your Shopping 20%”  Holiday Campaign
December – “Be A Star in Your Local Community” Buy Local Float
in the Lynchburg Christmas & Holiday Parade

2013 BUY LOCAL Campaign Schedule

April – BUY LOCAL fundraiser, Academy of Fine Arts
July – Christmas in July BUY LOCAL initiative
Sept – New BUY LOCAL branding campaign unveiled
Nov – Small Business Saturday
Nov-Dec  “Shift Your Shopping 20%”  Holiday Campaign

 2012 BUY LOCAL Campaign Schedule
Christmas in July BUY LOCAL Campaign

2011 BUY LOCAL Campaign Schedule
Poster Contest Winner announced at annual January business meeting
New static designed to serve Region 2000 ~ not just Lynchburg
(4) Posters directed at different demographics (due out End of July)
WLNI BUY LOCAL Spot Light
WSET commercials
BUY LOCAL Fundraiser ~ Summer Soiree
Buy Local Committee meets once a quarter to discuss campaign

2010 Educational Efforts
BUY LOCAL Kick Off / James River Conference Center
T-shirts , bumper stickers, hats
WLNI Buy Local April spotlight
Sponsors of the SHOP LOCAL Expo in partnership with TPS Marketing
Buy Local Poster contest (high school juniors through college seniors)
Posted pictures of winner $500 scholarship
Buy Local gift tags (FREE Call to request samples)
Buy Local Committee Formed (10-12) members
WSET commercial campaign
Bella Buy Local issue